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Campaign Manager, China

The South Australian Tourism Commission (SATC) is seeking a Campaign Manager, China, to be based in the city of Shanghai.

Reporting to the Regional Manager, China, the position is responsible for developing targeted, effective and measurable activities for seamless and integrated marketing campaigns that will increase awareness, drive demand and grow leisure visitation to South Australia from China.

Key Responsibilities:
• Identify key consumer behaviour trends and provide in-depth marketing insight and strategic input into the marketing campaigns, digital promotion and media-buy strategy of SATC
• Identify and implement consumer marketing activities effectively with Tourism Australia, online travel platforms, airlines, and other marketing partners in accordance with an annual operating plan
• Plan, develop and execute campaigns in China including but not limited to campaign planning, creative asset development, cost-effective content and media planning, liaison with high level key opinion leaders and celebrities in photo and video shoots in South Australia, negotiation with partners to maximize SATC’s exposure through the brand campaigns
• Develop localised, inspiring content and stories in Simplified Chinese to promote South Australia as a tourism destination
• Negotiate and maximise SATC’s exposure through collaborative campaigns with partners with strong focus on ROI
• Monitor content creation and production conducted by partners to ensure the most appealing visual and content presence
• Ensure all creative strictly follows the SATC Brand Guidelines or remains in line with the guidelines of the campaign partner
• Ensure campaigns are delivered according to the agreed timeline and within approved the budget allocation
• Prepare and update all required paperwork including Campaign Briefs, Contracts, Invoicing and Reports

Essential Criteria:
• Tertiary qualifications in Marketing, Tourism, Public Relations, Advertising or other business relevant disciplines
• A minimum of three years’ experience in consumer marketing, digital marketing, PR, social advocacy or media-buy fields
• Proven ability to manage successful consumer marketing campaigns
• Sound knowledge of Chinese digital marketing environment
• Copywriting skills in Chinese and the ability to develop inspiring content
• Experience in and ability to monitor and manage the performance of an agency
• Excellent English communication skills including verbal and written
• Proven business planning and project management skills with demonstrated ability to translate into action plans and achieve measurable outcomes
• Ability to determine priorities and organise workloads accordingly
• Excellent presentation and public speaking skills in both Mandarin and English
• Successful contract negotiation and mediation skills
• Ability to perform effectively under pressure and meet deadlines

Desirable Requirements:
• Experience in tourism destination marketing
• Demonstrated use of initiative and flexibility in challenging situations
• Ability to analyse and interpret marketing and financial reports
• Ability to work within a team with a can-do attitude
• Self-motivated with the ability to work under minimum supervision as well as take direction from management

The role will be offered as a one-year contract with the potential for extension, and a salary commensurate with experience.

Please email your application including both cover letter and resume, stating current and expected salary to email address: [email protected]

Applications close: 6 pm Tuesday 23 April 2019

The South Australian Tourism Commission is an Equal Opportunity Employer


About SATC

The South Australian Tourism Commission (SATC) is a government agency responsible for
leading and growing the state’s tourism industry.

With our intrepid, can-do attitude to go boldly and dig deeper, SATC is inspired to achieve the strategic potential of $8 billion in tourism expenditure by 2020 and beyond, to a new goal of $12.8 billion by 2030.

Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

By: Summer Zheng
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